This SME gathering, hosted by the German Association for Small and Medium-sized Businesses (BVMW) on April 27th at Paderborn-Lippstadt Airport, focused on brand development and employer branding.

BVMW host Dr. Marc Cezanne (Paderborn-Lippstadt Airport) spoke on brand impact and offered insights into the development of the airport. Judith Pohlmeier, Human Resources Officer at Unity AG, presented her company’s recruiting strategy and offered concrete tips on building successful employer branding to strengthen personnel recruiting and employee loyalty, which are very important disciplines these days. Mirco Welsing, Managing Director of TMC GmbH, offered an insider’s view to the “Making of” the “Mein Heimathafen” campaign for Paderborn-Lippstadt Airport, and likewise gave the approximately 140 attendees some important things to consider in his presentation on company brand-building.

Pictures: Michael Kirchner |