A new umbrella brand for public transport in the counties Paderborn and Höxter – that’s the result of a project that TMC developed recently, and which has now been presented to the public. TMC developed the umbrella brand “fahr mit” including a new logo and a complete corporate design manual for the consistent and uniform design of all media products related to mobility by bus and train in the region. TMC designed a red-yellow butterfly. The butterfly shape is based on the outlines of topographical representation of the two counties Paderborn and Höxter and also symbolizes the butterfly lightness, mobility and virtuosity. The new logo will soon be seen in ads and posters, on the Web, traveling tickets and many other media in the region.