Using events as a well-directed customer loyalty tool, is easier said than done. How do professionals cope with this task, which occasions are used and how could the customer loyalty event be integrated into the marketing mix of companies and brands, Florian Potthoff explained during his presentation.

“Events are a great way to make personal contact and establish a ‘real’ relationship between people and businesses / brands – and are thus an excellent way to stand out from the competition”, recommends Florian Potthoff, Director of Marketing at Live TMC.

The National Conference of the Junior Chamber take place from 16 to 18 May 2014 in the premises of the IHK Ostwestfalen, Bielefeld.

More information can be found here.hier.

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