Events for the Marketing Club OWL Bielefeld are always interesting and often worth looking behind the scenes. The event “Challenge of globalization – the marketing work of Wincor Nixdorf”, which was organized and chaired by TMC, made no exception to this rule.

In late October, more than 70 listeners met in the showroom and in the production halls of Wincor Nixdorf, and were able to get an idea of the company’s production and logistics on site. The influence and role of successful marketing for the globalization era was the topic of the evening. TMC CEO Mirco Welsing held an introductory speech and handed then over to the marketing speakers of Wincor Nixdorf. They reported clear and informative about the cornerstone of the global-scale marketing of Wincor Nixdorf, such as 150 events, the in-house exhibition “Wincor World” and annually produced service guides.

Picture(s): Marketing-Club OWL Bielefeld

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