More than 12,000 visitors from 90 countries: The initiators of the Fujitsu Forum 2012 draw a very positive assessment. 20% more visitors than last year flocked from 5th to 7th November through the gates of the International Fair Center in Munich and once again underlined the importance of this leading international event.
In the organization and implementation of communication activities for the Fujitsu Forum, the company confided this year again on the expertise of TMC. The creative agency developed marketing concepts and measures in order to enhance visitor numbers, ranging from multi-stage invitation mailings via advertisements and banner ads to an event website. Internationally usable templates, which were centrally developed by TMC for online and offline initiatives, ensured a smooth adaptation within participating foreign companies. Additionally, Fujitsu rendered significant marketing activities in the environment of the sponsors recovery of TMC.