Intershop, an IT company, has been an exhibitor at dmexco (and its predecessors) since 2006. In an increasingly tight market, its corporate communications needed to be specially optimized for dmexco.
Project target group
CEOs, CMOs, CDOs and CIOs of companies in the retail and telecommunications sectors
TMC set up a communications plan for Intershop, focused on and optimized for dmexco. This also included cooperation in designing the trade show stand and screening and recommending a suitable stand builder.