Think global – act local: The international live marketing concept from Fujitsu was the subject of a well-attended event of the Marketing Club Ostwestfalen Bielefeld. Wilfried Frewert and Mark Weskamp, the event professionals from Fujitsu, talked about the holistic live marketing approach and the event matrix at Fujitsu, chaired by Mirco Welsing.
TMC supports the Fujitsu team in organizing and managing more than 200 events per year, worldwide. Conception, planning, on-site service – the TMC Live marketing team is often working for Fujitsu. The Paderborn-based agency also helps Fujitsu with the sophisticated sponsorship concepts, that are used to allow visitors a free of charge participation. The Fujitsu marketing managers talked about this event structure and its implementation within an interesting lecture in Bielefeld.
Picture: Marketing Club OWL Bielefeld