Employer Branding, which means structuring and strengthening of the employer brand, is part of TMC´s service portfolio. Mirco Welsing, executive partner of the marketing agency from Paderborn, moderated the competence circle “Employer Branding” of the German Marketing Association. Subjects of this competence circle are the topics: War for Talents, corporate culture, staff retention, corporate image and the emotional loyalty to the company.
The eight competence circles are the working groups of the German Marketing Association (DMV). The DMV is the umbrella organization of 65 marketing clubs from Germany and Austria and is considered as the interest representation of almost 15.000 marketing organized companies and agencies.
We´re glad and congratulate Mirco Welsing for moderating this interesting competence circle.