Marketing automation – how this interesting topic is changing the sales in the age of „Generation Y“ and how this process is having benefit of it: this is the subject of a column, which was written by Mirco Welsing for Fujitsu´s magazine „läuft!“. As the „Smarketing-team“ he`s regularly writing articles for this medium-sized magazine about actually topics of IT from the marketing point of view. It´s worth to take a look!