Develop and carry out an information campaign for a Finnish software and services company aiming to reposition itself by acquiring a German software company and launching a marketing campaign focused on the DACH markets.
Project target group
Purchasers and top managers of large companies in the food, electronics, tool manufacturing and retail sectors
Focusing corporate positioning on a combination of Finland-based solutions expertise and world-famous software technology developed in Germany. Objective: to increase visibility and facilitate market penetration in the DACH countries by emphasizing the German touch in the service portfolio. Realization across several media channels in text and audiovisual form.