Marketing campaign for CeBIT: “Niedersachsen – Wir haben Weitblick”


Presentation of the IT excellence of the state of Lower Saxony as part of CeBIT to increase the state’s name recognition.


Holistic implementation of the theme “Wir haben Weitblick” (“We have foresight”) across all media productions and at the CeBIT trade show stand. A highlight in addition to the CeBIT trade fair guide was the innovative concept at the CeBIT stand: 30 thematic islands and a lighthouse were all presented with a Lower Saxon flair.

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