Marketing campaign for the senior citizen ticket “60plusAbo”

JOB DEFINITION


Concept and realization of a public transportation company’s “60plusAbo” ticket for product introduction

REALIZATION


Target-group-specific address across all channels (online, print, radio) for the heterogeneous 60-plus generation, including planning and execution of a photo shoot to generate campaign-relevant photo material. Extremely positive resonance from customer: sales figures for the tickets greatly exceeded expectations.

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