Memorable appearance for a public transportation company’s mobility portfolio

JOB DEFINITION


Design of a new umbrella brand for a public transportation company serving the “Hochstift” region of Westphalia (Paderborn and Höxter districts), with the goal of creating a distinctive appearance with a high recognition value and a binding design guideline.

REALIZATION


Development of the text/image brand “fahr mit” (“Travel with us”), including the production of a CD manual for the uniform design of all media elements. The logo: a red and yellow butterfly that resembles the contour of the districts of Paderborn and Höxter and stands for mobility.

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