The “German Marketing Organization” published a white paper with a highly added value about the employer branding topic.

Employer branding, which means the building and strengthening of an employer brand, is now and tend to be in future more and more important. Sascha Armutat, from the university of applied sciences Bielefeld, writes a short guideline for companies in this practical white paper.
The editional of this paper was written by Mirco Welsing, executive manager of TMC – The Marketing Company – and head of the competence circles “Employer Branding” of the “German Marketing association” (DMV) It´s worth to take a look!

Read more about the competence circles of the DMC here: DMV Competence Circles

Link to the Whitepaper: Work and Brands