Presentation of the IT excellence of the state of Lower Saxony as part of CeBIT to increase the state’s name recognition.
Project target group
Visitors to the CeBIT stand
Integrated implementation of the “Wir haben Weitblick” (We have foresight) theme across all media productions and at the CeBIT trade show stand. A highlight in addition to the CeBIT trade fair guide was the innovative concept at the CeBIT stand: 30 thematic islands and a lighthouse were all presented with a Lower Saxon flair.
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