The enabling-digital.de.fujitsu.com website needed to be gradually filled with new content and awareness of the website raised among its target group.
Project target group
CIOs in SMEs and large companies
TMC coordinated several service providers for Fujitsu in this project, including an IT service provider, a PR agency, a webinar provider and various media suppliers. After development of a concept, the website was filled with new content. In the second step, the target group was informed about the project by advertising the webinars in selected channels and with the help of influencers on Xing.