Building is going on in the Paderborn city center. Though it’s necessary, the construction site is still a cause of inconvenience for residents, shopkeepers and visitors. Paderborn’s city marketing office sought an agency to present the project’s positive aspects.
Project target group
Residents, local business operators, city center visitors
TMC won the contract with its plan for marketing the “Königsplätze” construction site. The core element involved several events and promotional activities that took place at the Königsplätze and provided information about the project. The events were supplemented by a 360-degree view of the site. At two locations, visitors could use their smartphones to get a view of the site’s future appearance.